Digital Marketing

Overview

Digital marketing is the process of promoting products or services using digital channels like websites, social media, search engines, emails, and mobile apps. It helps businesses reach a larger audience online and engage with potential customers directly. Unlike traditional marketing, digital marketing allows real-time tracking of results and performance through analytics. Major areas of digital marketing include Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click Advertising (PPC), Email Marketing, Content Marketing, and Affiliate Marketing. It plays a vital role in improving brand awareness, generating leads, and increasing sales for businesses in today's digital world.

Qualification Required

Bachelor's degree in Computer Science, Electronics, Electrical Engineering, or a related field.

Roles & Responsibilities

• Planning and Managing Campaigns: Create and manage online marketing campaigns on platforms like Google, Facebook, and Instagram.
• Search Engine Optimization (SEO): Improve website visibility and ranking on search engines.
• Social Media Marketing (SMM): Handle company pages, post engaging content, and increase followers.
• Content Creation: Develop blogs, videos, and graphics that attract the target audience.
• Email Marketing: Send promotional and informative emails to customers.
• Website Management: Update website content and ensure smooth user experience.
• Analytics and Reporting: Track marketing performance using tools like Google Analytics and prepare reports.
• Paid Advertising (PPC): Run paid ads to increase traffic and conversions.
• Market Research: Study competitors and audience behavior to plan better strategies.

Expected Skillsets

• Understanding of keyword research, on-page and off-page SEO techniques.
• Strong written and verbal communication.
• Ability to create innovative marketing ideas.
• Understanding how websites and blogs work.
• Experience with cloud IoT platforms such as AWS IoT, Azure IoT Hub, or Google Cloud IoT.
• Experience with tools like Mailchimp or HubSpot.
• Skill to create and manage paid ad campaigns effectively.
• Creative writing, video editing, and graphic design knowledge.
• Ability to handle social media platforms like Facebook, Instagram, LinkedIn, and X (Twitter).
• Managing multiple campaigns and meeting deadlines efficiently.

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